What We Do & Who We Are
We specialize in two simple things: designing beautiful paint schemes for your bike and providing customized training plans for riders. We have a passion for cycling and design, and believe that the two go hand-in-hand.
Growing up in the U.S. gave our founder, Roger Rilling, a unique opportunity to have uncontrollable Euro-envy towards anyone riding a bike off of US soil. This envy lead to a healthy addiction to all things cycling (maybe unhealthy would be a better word for it). Roger consumed stacks of books and countless magazines; VHS movies about cycling were worn-out and local bike shops were called so many times that Roger had to start disguising his voice. His addiction and meager means eventually lead to the discovery and power of design, which was soon used to fund his new racing endeavors. Roger went on to race professionally around the world; after, he turned his attention towards helping other riders improve, while designing more and celebrating the bike.
Our story started like any other day in the life of an American kid: morning cartoons, a box of Lucky Charms and a nicely chilled jug-o-milk. But this day was special. We didn't know it at the time, but we would forever be inspired to recreate the joy we felt on that monumental day; the day we worked up enough courage and went down to two wheels, setting ourselves free for the first time. That shiny, beautiful bike turned into a tool for happiness. Every one of us has a unique story connected to our first ride. For me, it was a mix of bliss and pain as my older brother released me from his grip, sending me on my first unassisted pedal strokes and quickly into my neighbor's parked, brown El Camino. Regardless of my freshly scraped knee, I was addicted to this newly found freedom and have since allowed cycling to take me on an incredible roller coaster ride through life.
Stoller was born out of a desire to share the power, beauty, and intensity of cycling with passionate people all over the world. As with most living things, Stoller has taken on a life of its own, growing from a training service to a training club and eventually into what it is today, a cycling design company with curated training services. Our mission is to design the coolest bicycles and accessories possible, while making you look and feel great on your bike.